Destination Poshhead: Cultivating High End Experiences to Showcase Sonoma County’s Cannabis Terroir

Hello, Sonoma County.

GRANTORSonoma County, California, USA 

OPPORTUNITY
The County of Sonoma announced its opening of the Phase II Cannabis Equity Application and POSHHEAD responded by submitting a narrative. Key points from the narrative included our Operational Plans.

  • Short-term: Launching a commercial transport and distribution service, and hosting monthly markets to build relationships with the local community.

  • Mid-term: Sustaining their distribution services and opening a 1010-square-foot flagship retail store aligned with Sonoma County’s Tourism goals.

  • Long-term: Launching a manufacturing division to produce a proprietary infused Alfajor cookie - just in time for the 2026 Holiday season.

STRATEGY: Our narrative also outlined how the Cannabis Equity Funds would be used if awarded.

  • Financial: Covering costs for permits, licenses, renting a secure facility for cannabis goods, security equipment, and insurance.

  • Administrative/Technical: Paying for professional services such as legal assistance, accounting, bookkeeping, tax preparation, and consultants for local permitting and state licensing processes.

  • Outreach & Education: Hosting and sponsoring community events and listening sessions to engage with residents and guests of Sonoma County.

CONTRACT AWARD AMOUNTTo be determined. Proposed Budget: A detailed two-part budget was provided, totaling $98,820.00 and $70,500.00 respectively. The budget is allocated across the four categories: Financial, Administrative/Technical, Outreach & Education, and Business Acumen.

About the Company: POSHHEAD is described as a "dynamic BIPOC family duo" seeking to establish a flagship store and distribution center in Sonoma County, California. They specialize in logistics, supply chain management, retail, customer service, and community development. Their goal is to create a successful cannabis business and a destination for learning about and safely consuming "luxury cannabis goods".

Contact Information: The primary point of contact is Brianna Horton. The company's legal name is Ne Plus Ultra Limited Liability Company, doing business as POSHHEAD.

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