Destination Poshhead: Cultivating High End Experiences to Showcase Sonoma County’s Cannabis Terroir
Hello, Sonoma County.
GRANTOR: Sonoma County, California, USA
OPPORTUNITY: The County of Sonoma announced its opening of the Phase II Cannabis Equity Application and POSHHEAD responded by submitting a narrative. Key points from the narrative included our Operational Plans.
Short-term: Launching a commercial transport and distribution service, and hosting monthly markets to build relationships with the local community.
Mid-term: Sustaining their distribution services and opening a 1010-square-foot flagship retail store aligned with Sonoma County’s Tourism goals.
Long-term: Launching a manufacturing division to produce a proprietary infused Alfajor cookie - just in time for the 2026 Holiday season.
STRATEGY: Our narrative also outlined how the Cannabis Equity Funds would be used if awarded.
Financial: Covering costs for permits, licenses, renting a secure facility for cannabis goods, security equipment, and insurance.
Administrative/Technical: Paying for professional services such as legal assistance, accounting, bookkeeping, tax preparation, and consultants for local permitting and state licensing processes.
Outreach & Education: Hosting and sponsoring community events and listening sessions to engage with residents and guests of Sonoma County.
CONTRACT AWARD AMOUNT: To be determined. Proposed Budget: A detailed two-part budget was provided, totaling $98,820.00 and $70,500.00 respectively. The budget is allocated across the four categories: Financial, Administrative/Technical, Outreach & Education, and Business Acumen.
About the Company: POSHHEAD is described as a "dynamic BIPOC family duo" seeking to establish a flagship store and distribution center in Sonoma County, California. They specialize in logistics, supply chain management, retail, customer service, and community development. Their goal is to create a successful cannabis business and a destination for learning about and safely consuming "luxury cannabis goods".
Contact Information: The primary point of contact is Brianna Horton. The company's legal name is Ne Plus Ultra Limited Liability Company, doing business as POSHHEAD.
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